Marketing plan Essay Example | Topics and Well Written Essays - 4250 words

Marketing plan - Essay ExampleThe contemporary marketing is largely influenced by technology, competition, globalization and customers ever-changing specific requirements. Therefore, a marketer has to foresee how these significant variables can impact its marketing domain and how they can effectively be managed in score its marketing activities to be successful and to help it create long-term sustainable competitive advantage. This paper presents a marketing plan for Green Pizza eatery in Riyadh, Saudi Arabia, comprising of major marketing and situational analysis and relevant description of marketing objectives and marketing strategies. This paper uses SWOT analysis and PEST for analyzing both intimate and external environmental factors to the business. With relation to marketing objective, segmentation, target market and positioning strategy (STP) and marketing mix strategy including its sub-elements of product, price, promotion and place are diminutive in this paper. TABLE OF C ONTENTS EXECUTIVE SUMMARY.. 2 INTRODUCTION 5 SITUATION ANALYSIS (Internal to the comp both) 5 Companys mission, objectives and growth strategies .. ... 9 Competitor epitome .. 9 The Economic Environment .. 11 Technology Environment .. 11 Social and cultural environment .. 11 SWOT Analysis . 12 Marketing Objectives. 13 DEVELOPING MARKETING STRATEGIES 14 Pizza Products and its use 14 Segmentation Strategy 14 Targeting Strategy . 15 locating Strategy .. 16 Product Strategies 16 Pricing Strategy .. 18 Promotional Strategies 19 Supply Chain Strategies 20 IMPLEMENTING AND CONTROLLING THE MARKETING externalise 20 Action plan .. 20 Responsibility.. 21 Budget . 21 Time Line . 21 Evaluation and measuring the performance.. 22 CONCLUSION.. 22 REFERENCES 23 Introduction Planning is an extremely important and critical element to successfully performing a marketing or any other