Community and public health nursing outbreak Coursework

Community and public health nursing outbreak - Coursework Example Coronaviruses are mutual throughout the globe and infect both humans and animals. The effects of coronaviruses range from mild to moderate with others like the severe acute respiratory system causing severe effects. The paper will analyze coronaviruses presenting the effects and approaches the community can adopt in overcoming these conditions. The coronavirus that the paper will discuss is the Middle East respiratory syndrome coronavirus. Coronaviruses indicate a large family of human and animal viruses that lead to a range of illnesses. The Middle East respiratory syndrome coronavirus is caused by a virus and was first discovered in 2012 in Saudi Arabia. The disease assumed the word Middle East following its origin but has since spread to various regions. The coronavirus causes severe acute respiratory disease that result in death following the shortness of breath (CDC, 2015). Ever since the discovery in Saudi Arabia, the coronavirus has been reported in some other countries. These countries include Qatar in 2012, Jordan in 2012, United Kingdom in 2013, France in May 2013, United States in April 2014, South Korea in May 2015, China in 2015, and Lebanon (McIntosh, 2015). The primary source that triggered the Middle East respiratory syndrome coronavirus is yet to be established. The precise routes and modes of transmission from human to human have not been identified. However, there is clear evidence that the virus gets passed from one person to another. The Ministry of Health of Saudi Arabia (2014) recommends standard precautions for management of the transmission of the Middle East respiratory syndrome. The precautions should include contact and airborne methods when dealing with any suspected cases, probable or the confirmed cases. Those suffering from respiratory illnesses or hypoxemia are at a higher risk of acquiring the virus through elective procedures,

Technology Infrastructure Essay Example | Topics and Well Written Essays - 500 words - 1

Technology Infrastructure - Essay Example An IP address; however, can be assigned either statically (permanent) or dynamically (temporary). In the given router scenario configuration, there are two IP addresses from two different classes i.e. 70.115.23.137 of class A (on Internet Port) and 192.168.1.1 of class C (on LAN Port). The two are different as like MAC Addresses (above). Commonly, a router owns two separate IP addresses one for the local network (LAN) and other one for accessing public network (WAN). After reviewing the given scenario, the DHCP service is turned off which means that IP addresses would not assigned dynamically to the devices within the LAN structure. Each networking device in the scenario should be assigned a unique (static) IP address within the range of given IP i.e. 192.168.1.1. As mentioned above that this is a â€Å"class C† address, and can support up-to 254 hosts. As 192.168.1.1 is configured on the router’s LAN port, broadcast address for this range is 192.168.1.255; useable range of IP addresses is 192.168.1.2- 192.168.1.254. IP address of the router’s LAN port is 192.168.1.1; thus the default gateway address for every device in the LAN shall be configured as 192.168.1.1. Configured device would identify router as the â€Å"door† pointing out of the local network (LAN) towards the public network (WAN). The subnet mask of router is configured to 255.255.255.0 which also categorized as the network segment for the given scenario, so the subnet mask of the IP address assigned to the device should also be set 255.255.255.0, as device is configured to appear in the network segment. It is a system of accessing document through internet by applying standard protocols. In another words it is a transparent, easy to use, user interface for accessing internet servers regardless of knowing actual position of that server. It is a mechanism that links the hostname with the corresponding IP address over web (Blank, 2004, p. 174-175). In other words in is

Understanding Paul’s Case through Structuralism Essay Example for Free

Understanding Paul’s Case through Structuralism Essay Willa Cather presents â€Å"Paul’s Case† using vivid symbolism and language to depict Paul, his personality, his environment, as well as his life style. Willa Cather does not directly state Paul’s feelings, but through the use of language and symbols we can imply many things about Paul, and the type of person he is. Using structuralism and semiotics to analyze Paul’s case provides the opportunity to take certain concepts in the story and understand the true meaning that lies behind them. In â€Å"Paul’s Case† language and symbolism will provide an effective understanding of Paul’s withdrawn and misunderstood behavior, as well as how his â€Å"reality† of life affects him externally and internally, the meaning behind the change in narration and the sequence of events that led to the tragic ending of Paul’s life. â€Å"Paul entered the faculty room suave and smiling. His clothes were a trifle outgrown and the tan velvet on the collar of his open coat was frayed and worn; but for all that there was something of the dandy about him, he wore an opal pin in his neatly knotted black four-in-hand, and a red carnation in his buttonhole. (Cather 490) There are many concepts that lie behind this quote. His suave smile is representing his calm relaxed personality, he has been suspended from school, but his unsettle demeanor portrays that he is not filled with sorrow. His clothing is described as trifle, outgrown, frayed, and worn which can represent low economic status, or a definite need of attention. His teachers frown upon the red carnation in his buttonhole. The flower is symbolic of his attitude. The underlying sign of the red carnation flower is the concept of defiance. The author does not state that Paul is being defiant, but it can be implied by the reactions from his teachers. The meaning behind the language in the beginning of the story and the symbolism behind his behavior and his clothing is that Paul is withdrawn and misunderstood. â€Å"The structure of language itself produces realitythat we can think only through language, and therefore our perceptions of reality are all framed by and determined by the structure of language. † (Derrida) In â€Å"Paul’s Case,† we can only determine Paul’s reality through the language that identifies Paul’s experiences. â€Å"The moment he turned into Cordelia Street he felt the waters close above his head. After each of these orgies of living, he experienced all the physical depression which follows a debauch; the loathing of respectable beds, of common food, of a house penetrated by kitchen odors; a shuddering repulsion for the flavorless, colorless mass of every-day existence; a morbid desire for cool things and soft lights, and fresh flowers. † (Cather 494) This is the type of life Paul dreams of having. The interpretation behind this concept is happiness. Happiness that comes from having a warm comforting home, and â€Å"cool things. † Unfortunately Paul desires these things because he has the exact opposite. â€Å"His ugly sleeping chamber; the cold bathroom with the grimy zinc tub, the cracked mirror, the dripping spigots; his father, at the top of the stairs, his hairy legs sticking out from his night-shirt, his feet thrust into carpet slippers. † (Cather 494) This description of his environment depicts Paul’s â€Å"reality. † Paul is depressed about having to go home, he does not like being there. Paul cannot control these circumstances because he does not want to accept that this where he comes from. Paul wants to live a lavish life style; he does not accept his â€Å"reality. † According to the descriptions provided in the text Paul is struggling with both internal and external conflicts. â€Å"Writers and dramatists learn from infancy: it’s stronger to show the audience than to tell them. To say that â€Å"George was a good friend† leaves no impression; for impact, the writer shows what friendship meant to George. (Bernstein) At the time that Paul decides to flee to New York, Willa Cather changes the narration to be from Paul’s perspective. â€Å"Here and there on the corners were stands, with whole flower gardens blooming under glass cases, against the sides of which the snow flakes stuck and melted; violets, roses, carnations, lilies of the valley-somewhat vastly more lovely and alluring that they blossomed unnaturally in the snow. † (Cather 499) The use of language has shifted into positive descriptions of the atmosphere. Paul is not, as it seemed in the beginning, an abnormal person. He is a person with dreams and ambitions just like everyone else. The fact that he went to such extreme measures to fulfill his dreams of visiting New York shows his determination. He did not ever want to return to Cordelia Street. For him, home was worse than jail, and the thought of it was sickeningly vivid. This shows just how unhappy he was at home. The change in narration occurs to provide the reader with a prominent perception of Paul’s life and through his explanation of the environment we can imply that he is finally content with his life at this point in time. His golden days went by without a shadow, and he made each day as perfect as he could. † (Cather 500) â€Å"A lie will easily get you out of a scrape, and yet, strangely and beautifully, rapture possesses you when you have taken the scrape and left out the lie. † (Montague) â€Å"He could remember a time when he had felt so at peace with himself. The mere release from the necessity of petty lying, lying every day and every day, restored his self-respect. † (Cather 500) Paul’s unhappiness caused him to lie. The author says, â€Å"petty lying† which is defined as meaning less lying to prove that he above the others. The underlying concept behind the lying is that Paul is ashamed of who he is, it is not directly stated in the text, but it is implied by Paul’s behavior. â€Å" His dearest pleasures were the grey winter twilights in his sitting-room; his quiet enjoyment of his flowers, his clothes, his wide divan, his cigarette, and his sense of power. † (Cather 500) This description of the things that brought happiness to Paul is a dream. The dream he longed to obtain no matter what he had to do to get it. Through the system of language that is used through the story we learn that Paul seems to self-absorbed, unhappy, and not quite sure of whom he is. These characteristics of his personality lead Paul to a tragic ending. Paul commits suicide. â€Å"He felt something strike his chest, and that his body was being thrown swiftly through the air, on and on, immeasurably far and fast, while his limbs were gently relaxed. The because the picture making mechanism was crushed, the disturbing visions flashed into black, and Paul dropped back into immense design of things. † (Cather 502) This use of language does not state directly that Paul committed suicide, but the author states, the picture making mechanism was crushed, the disturbing visions flashed into black. The concept behind this line is that his memory of life disappears. Paul would rather be dead then to go back to the life he had back home. The Language in the story is not difficult to understand. When Willa Cather describes certain concepts or images in the story there can be more then one meaning that one can obtain from it. Language is a system that is used to communicate ideas and thoughts. Words are just a jumble of letters the true meaning is the concept that lies behind them.

TV Addiction Problem

TV Addiction Problem Running head: TV ADDICTION: A GROWING PROBLEM TV addiction- A Growing Problem Most people of my generation have never known life without television. We have grown up sitting in the living room in front of the flickering TV screen. It is hard for us to see how television affects our lives. The belief that television is destructive to communication among family and friends is quite common. On the other hand, television has increased the speed at which information travels, and it can transfer circumstances and images into our homes that previous generations never had. People tend to idealize the past; they imagine a group of family and friends entertaining themselves by playing games and telling stories around a warm fireplace, but I do not think that TV can be blamed for the lack of communication among family and friends. Without a doubt, television is one of the most powerful means of communicating in the past decade, competing with other forms of communication such as the Internet, telephone, movies, cellular phones, and of course, our speech. Due to its extensive availability and enriched media with images and sounds, it is very difficult to keep it away from our lives. Television is a necessity of our lives like our meals, clothing, and home. At first, the broadcasting industry was started for public purposes. Nowadays, as to the influences of television, some people say that television offers a relaxing time and useful information to us while others argue that television does not always have a good effect on us because of its hindrance to communication among people. However, television provides us with rich topics to talk about and a chance to get together with each other. Most of all, television helps us communicate with others. We watch television almost every evening with our family. For example, my father and I enjoy watching news or knowledge-based documentary programs. Watching these programs we sometimes discuss current affairs such as the Presidential election or economic problems. Likewise, hot issues on television like news or trendy programs are the most common topics among my friends in my college. If some of them did not watch television the previous night, they cannot even take part in the discussion becaus e they have nothing to talk about. In this respect, since television provides us with various topics related to our lives, it helps us form our sense of intimacy with family or friends. Next, television promotes our communication because it offers a chance to get together with families or friends. Nowadays, most people are so busy that they do not have much time to spend with family and friends. However, through TV programs, we can have a chance to get along with them. For instance, when the 2002 World Cup was held in Korea, many people had a great time with their family or friends. To watch soccer games, we gathered in front of TV with friends or family who we were alienated from for a long time. Consequently, such TV programs help us build up closer human relationships among people. Thus, I think television plays an important role in promoting communication with family or friends. â€Å"Children are more likely to become actively engaged with anything that attracts them. Especially, television provides great interests with its variety of sounds and images to children†. They immediately desire for watching it whether content is neither too easy not too difficult to understand. By its providing some challenge, television allows them to gain an abundant vocabulary. Just like our muscles, the brain gets stronger when it is used, and declines when it isnt used. Television is so commonly criticized as being bad for children that an important fact sometimes gets overlooked†. (ScienceDaily, 2001) Some types of television viewing may actually enhance childrens intellectual development. Television contains an enormous variety of forms and content. In a study, the effects of television viewing depended on program content.† There are always bad effects on children watching TV. Children who are TV viewers increasingly view life as an entertainment extravaganza in which they are fond of playing role in TV show, and there are aggressive content of current broadcasting that greatly affect children. Besides, it is inevitable to watch TV without facing revolting violence. Once more, the effects of television viewing depend on program content and genre. Children are required to be advised what right TV program to watch by their parents. (Carter Bill, 1996) Children have no ability of choosing what is good or bad.Parents and teachers restrain childrens watching TV which is just ignoring their needs. Parents and teacher should be responsible for teaching how to manage their time and what benefits children acquire while watching TV. (Austin W.P, 2003) â€Å"This problem was less severe before cable and the advent of hundreds of channels. The increase in choice has increased the probability of every family member being addicted to a different program on some channel and this eventually leads to time conflicts when two channels show their programs at the same time and there are different viewing demands. Among high-income families this results in more than one television in the house and the physical togetherness of the middle-class family is sacrificed to television addiction. Television addiction increases because in a given family there are people of different ages, genders, with differing levels of education, personal beliefs, intellectual orientation, and personal tastes.† (Television addiction, 2007) Therefore, family members are obsessed with watching their favorite channels. Naturally, their watching time gradually increases and they become addicted to it after all. Most of the people prefer spending time with their families and friends rather than spending time watching television. Television plays an important role in peoples lives. However, most people would definitely choose family and friends over television. Moreover, most knowledgeable people are aware of the harmful effects of watching too much television. Through my experience, after a long day at school, I had plenty of time talking with my parents. For me and my family, our precious time together can not be compared to anything. In addition, the effect of television is simply not so great that it could be said to have â€Å"destroyed† communication among family and friends. Granted, communication among people in industrialized countries has decreased in recent years. It might be tempting to blame this problem on television since its rise roughly coincided with the decrease in time we spend with our families. However, I believe this situation is more likely due to increased pressures relating to work, school, and the economy. In my case, for example, I find that my pressures from studying are so great that I must often sacrifice time at home so that I can meet the challenges of achieving my own goals. In some situations, however, it is true that TV is responsible for decreasing communication among family members. In my childhood in the countryside, I frequently saw parents and children watching television for hours every day, and they barely talked with one another. It seemed for them that television was a way to escape from when they were sad or in a miserable mood. However, admittedly television brought on bad circumstances However, even in this case, I would say that television merely contributed to the bad situation, but it did not cause it; if television were nonexistent, surely these people would have found other escapes, alcohol or gambling, for example. In other words, people always find a way to do want they want to do. Likewise, we need to realize that nobody forces us to sit in front of the TV. We can choose to turn it off and spend more time communicating with our loved ones. Instead of thinking of ourselves as victims of television, we should see how TV can be a good tool for us to use as we see fit. Also, we are able to use it to learn about the world or simply to entertain us when we are bored. â€Å"Television addiction becomes a problem when a subject does not want to watch TV, but experiences an uncontrollable compulsion to start or continue watching.† It is common beliefs that stop watching TV is the fastest method to quit TV addiction. Addicted people just turn off TV screen and try to never approach to it when they find out first time. It may seem work at the beginning. However, as time goes on, they get stressed out by what they are restricted to. They should find out root cause of it and at least show some efforts. Even though it takes long to quit TV addiction, the main purpose is to find you feel free from TV watching. It is common a belief that the fastest method to quit TV addiction by stop watching TV. Addicted people just turn off the TV and try to never approach it. It may seem work at the beginning. However, as time goes on, they get stressed out by what they are restricted to. They should find out the root cause of the addiction and at least show some efforts. Even though it takes a long to quit TV addiction, the main purpose is to be free from TV watching. There are five steps that help us to deal with TV addiction. First of all, you keep a record of how much TV you watch every time you do. You need to know how much time you spend watching TV. Next, compare the amount of time you watch TV to average time people spending on TV. If you do more than the average, try to reduce the amount of time. Secondly, List all the other fun activities you can do at home instead of watching TV. Place your list on your refrigerator so you can check this list before you turn on the TV. Consider fun activities to do as family, household projects you would like to complete, outside activities, reading, exercise, etc. Third, set a limit for how much TV you will watch in later on. Fourth, record your time and stick to your commitment. You can control yourself spend watching time within limited time, Fourth, commit to exercising whenever you watch TV by walking on a treadmill, or riding a stationary bike. If you do so, you will feel less guilty about wasting your time watching TV. Last, Consider removing your TV for a set period of time. You might find yourself talking to your family again instead of watching the TV too much. (N/A, 2007) From these beliefs, I strongly believe that television has not damaged or harmed interpersonal communication among families and most people. Most people think that television is simply a temporary means of spending time, and they do not use it to substitute for interpersonal communication. The damage is attributable to other social factors, not television. Therefore, all of us must choose what we want to do with our free time. We should quit thinking of ourselves as victims of technology and realize that technology offers us choices. Let us take control of technology and use it to improve our lives. Only we can decide how much time we want to spend communicating with friends and loved ones. The television does not decide this for us, we decide it by ourselves.

Students with Disabilities Must be Included in Public Schools Essay

Students with Disabilities Must be Included in Public Schools Billy is physically handicapped and goes to school on a bus that has to pick him up quite early, for he has to go to school an hour away from his home. When Billy is at school, he gets to be in classes with all sorts of children; some are in wheelchairs, like he is, but they are unable to move by themselves, and some can walk, but Billy has a hard time talking to some of those children because they are developmentally younger than he is. All his classmates are his friends, but they never come over to play after school because he lives so far away, and Billy does not have a lot in common with them. Billy likes to play basketball in his driveway and he loves to talk about the latest pop music. There is a school about four blocks away from his house, but professionals in the school system have recommended that Billy not be included in regular classrooms. People who know Billy well would describe him as funny, friendly, smart, and athletic. People who are in charge of making sure Billy h as the kind of education he deserves would describe him as having cerebral palsy, conductive hearing loss, and mild dyslexia. Were Billy included in the regular classroom at the school four blocks away, he would be known for who he is and not what he has; I believe the quality of his life would come rightfully before the quantity of adaptations he requires. Inclusion is realistic and necessary, and public schools should implement it as the next logical step in the process of helping students with disabilities. The basic building blocks for inclusion are bringing necessary support services to the student, being in the regular classroom, and being at a nearby school. These things are n... ...Many believe it is being functionally and physically able to perform tasks in everyday routines of one's life. This being accepted, teachers teach "life skills" to their students and believe they are providing special services. Can one really think his or her life is meaningful just because he or she has the ability to wash dishes or make a bed? Relationships are the basis of learning about and enjoying life. Most teachers agree that handicapped children have a right to improved quality of life, but by primarily teaching functional skills and doing so in segregated classrooms, they are seriously undermining that right. By including handicapped children in the regular classroom in public schools, the opportunity to build relationships exists, and it becomes possible to meet the seemingly unrealistic goals of belonging and providing a fair chance at a fulfilling life. Students with Disabilities Must be Included in Public Schools Essay Students with Disabilities Must be Included in Public Schools Billy is physically handicapped and goes to school on a bus that has to pick him up quite early, for he has to go to school an hour away from his home. When Billy is at school, he gets to be in classes with all sorts of children; some are in wheelchairs, like he is, but they are unable to move by themselves, and some can walk, but Billy has a hard time talking to some of those children because they are developmentally younger than he is. All his classmates are his friends, but they never come over to play after school because he lives so far away, and Billy does not have a lot in common with them. Billy likes to play basketball in his driveway and he loves to talk about the latest pop music. There is a school about four blocks away from his house, but professionals in the school system have recommended that Billy not be included in regular classrooms. People who know Billy well would describe him as funny, friendly, smart, and athletic. People who are in charge of making sure Billy h as the kind of education he deserves would describe him as having cerebral palsy, conductive hearing loss, and mild dyslexia. Were Billy included in the regular classroom at the school four blocks away, he would be known for who he is and not what he has; I believe the quality of his life would come rightfully before the quantity of adaptations he requires. Inclusion is realistic and necessary, and public schools should implement it as the next logical step in the process of helping students with disabilities. The basic building blocks for inclusion are bringing necessary support services to the student, being in the regular classroom, and being at a nearby school. These things are n... ...Many believe it is being functionally and physically able to perform tasks in everyday routines of one's life. This being accepted, teachers teach "life skills" to their students and believe they are providing special services. Can one really think his or her life is meaningful just because he or she has the ability to wash dishes or make a bed? Relationships are the basis of learning about and enjoying life. Most teachers agree that handicapped children have a right to improved quality of life, but by primarily teaching functional skills and doing so in segregated classrooms, they are seriously undermining that right. By including handicapped children in the regular classroom in public schools, the opportunity to build relationships exists, and it becomes possible to meet the seemingly unrealistic goals of belonging and providing a fair chance at a fulfilling life.

Essay --

Canada’s tried to remove assurances that Canada would support its allies in future wars, but failed. †¢ In 1921, Canada’s population was approximately 9 million citizens from which the majority was English Canadians. †¢ Canada was troubled by the lack of unity with its people. Disagreements and arguments arose that interfere government’s policies †¢ Many French Canadians wanted to separate Quebec from the rest of Canada. †¢ In the general elections held in 1921, the liberal Party held the most seats and won the elections. The liberal party was led by Mackenzie King. †¢ Mackenzie King served as a prime minister of Canada three times: from 1921 to 1926, 1926 to 1930, and 1935 to 1948. †¢ He worked to improve Canadian self-government in foreign relations and to unite English and French Canadians. †¢ J.S Woodsworth together with William Irvine won seats in the Canadian Parliament. Together they wanted churches in Canada and that the government to become more active on such social issues as alcohol abuse, the hardship of immigrants, labor conditions, poverty and prostitution. †¢ Canada was asked and other dominions to send troops to help participate to help the British to hold a position at the Turkish port in Chanak. †¢ Canada disagreed to support Britain in the potential war with Turkey. †¢ First time, Canada did not automatically support Britain in war. †¢ In the â€Å"Imperial Conference â€Å"in London, Mackenzie King eager for having a common foreign rule for all the British Empire. †¢ In 1923 Canada signed freely with the U.S. the halibut treaty to control fishing in the Atlantic, pacific oceans and the Great Lakes. †¢ First time, Canada signed a treaty without including Britain. †¢ At the â€Å"Imperial Conference â€Å"Canada was allowed to sign treaties on i... ...the Canadian confederation in 1949. †¢ 1972, British citizens living in Canada are no longer able to vote in the Canadian elections. †¢ Canadian medals for military courage, bravery and valor were created and given. †¢ 1980, the Canadian national anthem was created. †¢ â€Å" Dominion day â€Å" is renamed â€Å"Canada Day† †¢ 2004, letter of credibility from foreign ambassadors are now formally addressed to the governor general of Canada. †¢ 1982,Constitution act is revised †¢ No longer can the British parliament make changes in Canada’s constitution. †¢ In 1925 Mackenzie King made his first idea for the national flag of Canada, it was very hard to get an approval, agreement among all. †¢ In 1946, King selected a parliamentary committee to choose a flag design. †¢ On Feb, 15, 1965 Canada had its own national flag. †¢ Union Jack was Canada’s unofficial national flag, it was Britain’s flag

Case Anaylsis -Dr. Pepper Snapple Inc.

Dr. Pepper Snapple Group, Inc. (DPS) is an integrated beverage brand owner, manufacturer, and distributor of non-alcoholic beverages in the U. S. , Canada, and Mexico and the Caribbean. Their headquarters is in Plano, Texas, and Dr Pepper Snapple Group, Inc. is a leading provider of flavored carbonated soft drinks and non-carbonated beverages. They have built their success through strategically acquiring beverage brands and then building them into leaders in their category. Examples of their notable acquisitions included the Duffy-Mott Company (later known as Mott’s), Canada Dry, Sunkist, Crush and Sun Drop.According to the text, through focused strategic development the company has sought to continually establish their firm as a leader in the higher margin segments of the non alcoholic beverage industry. Therefore, the company’s corporate level strategy entails building and enhancing their leading brands, as well as focusing on leading opportunities with high growth an d high margin. In addition, the company wants to increase their presence in high margin channels and packages. Furthermore, the company wants to strengthen their route-to-market through acquisitions and improve their operating efficiency.Throughout, the current economic downfall, DPS has maintained growth because a key element of their corporate level strategy is adding others soda brands, and changing emphasis among the different soda brands. By doing this the company is making the right moves to establish their positions in the industry and achieving an appropriate amount and kind of diversification in the soda industry in order to continually grow. Another aspect of the company's strategy, involves building a uniquely strong and distinctive competencies in their soda brand i. e. he taste and marketing of Dr. Pepper. This is crucial to their success and is used to maintain a competitive edge over their competitors. In order to establish their competitive advantage amongst competit ors the company uses the best-cost provider strategy. Their strategy is trying to give customers the best cost/value combination, by incorporating a key good-or-better product characteristics at a lower cost than competitors. In other words, there are numerous types of sodas on the market; but DPS strives at making their soda distinctive but with an affordable price.The company faces several strategic issues within their industry. Within the industry, factors such as economic stability, consumer tastes and preferences, and commodites prices are issues that DPS are facing. Since carbonated soft drinks are a discretionary item, sales are considerably impacted by weakness in the economy; consequently, economic stability is a huge factor that DPS would have to face. Due to the economic downturn discretionary spending as a percentage of total consumer spending dropped below 16 percent, lower than it had been for over 50 years.As discretionary spending decreased, consumers turned from fla vored soft drinks and colas to less expensive alternatives, including tap water. Not only did the economy influence confidence, the recession significantly increased commodity prices. Specific to the beverage industry, the prices for aluminum, natural gas, resins, corn, pulp and all other commodities increased. These types of commodities are used in the production of beverages, exerting a considerable amount of pressure on industry margins. Moreover the most significant issues that DPS will have to face is the increasing market trend in health and wellness.Consumers are reducing caloric intake and are looking for products richer in vitamins. Therefore the less-healthy sectors of the beverage industry are expected to decline, while demand for healthier alternatives like low or no calorie soft drinks and noncarbonated drinks such as sports drinks, ready-to-drink teas and flavored and regular bottled water are projected to grow. DPS should continue implementing their corporate level st rategy and competing in the industry as a best cost provider in order to maintain market growth.The recession has impacted several companies; but it is important to maintain adequate marketing ploys to appeal to consumers i. e. The Sun Drop Commercial. Regardless, of the recession DPS should focus on delivering a quality product despite the increase in their commodity prices. In addition, their market target shall expand more overseas to reach more consumers. By doing more creative advertising and appealing to consumer; the company shall see more sales growth. Since there is an increase in commodity prices, the company might also consider divesting products that are not doing well.In addition, DPS needs to be more innovative in their research and development for developing a healthy soft drink that consumer will enjoy. Since, the U. S. which is their biggest market section, is going on a â€Å"diet† or in other word becoming more health conscious. DPS might want to jump on th e bandwagon of producing a healthier soda but the company should not try to mimic what other companies are doing. Instead try to invest in the R that is focused healthier trend soda to reach more consumers.